In spite of it all, there's actually one of the most feared Google. Executives at the giant search engine company is very worried this is going to take money from their pockets.
The company is it? Originally from Washington, United States. But he's not Microsoft.
Rivalry and competition that Google actually should be listened to in the next few years is to Amazon.
Google is a search company. Search is what making money from those looking for something before buying it online. Commercial search generates about 20 percent of total searches Google for this is generating ads.
What I worry about is the tendency of consumers to bypass Google's search engine and search for the product they want to buy on Amazon.com or on Amazon mobile devices. ComScore Data mentions, search Amazon reached 73 percent last year.
When searching with the keyword 'sneakers' in the Google search engine, then Google will find sneakers, analyze multiple networks, enter the product in the electronics store, click the item to your cart, enter your credit card and enter the address of the buyer.
Compare with using Amazon who just need; typing 'sneakers' and click one button to purchase products with a credit card is used and sent to your address. On mobile devices, Amazon has its own app, while Google only search engine that has a smaller screen.
A more frightening scenario is if the Google phone and slate Kindle everywhere. Because each user will be offered free as long as the movies and books have an account with Amazon Prime.
Amazon also frees any customer from shipping certain conditions. This is the appeal of the Amazon and make it more scary than Facebook or Apple.
0 komentar:
Posting Komentar